I found a very interesting article on Online Piracy, written by the developer of the video game Minecraft. He talks about how instead of trying to fight Piracy and how it will inevitably always happen, he writes about what creators can do to embrace it, and help people find incentives to buy the retail copy of the product. I thought this could apply to many media items, such as films. For example, it’s extremely easy to watch or download the latest films for free, and although some will go out and buy the film if they decide they like it, the number of people that do this is not consistent enough for studios to rely on. Therefore it is better to offer incentives from actually buying the film legally. Such examples could be commentaries from the makers, reward schemes and other extras. While this is already being done to an extent, it needs to be more known that when you buy the disc/download, there are worthy reasons to do so.
The article can be found here: